HORUN Safety Footwear: Forged in Expertise, Built on Integrity
Founded in 1998 by Sunray Song and a team of seasoned shoemaking veterans, Qingdao Higher In Nice Imp & Exp Co., Ltd. emerged from decades of hands-on craftsmanship in Chinese footwear factories. In the 1990s, Sunray and his colleagues mastered European manufacturing standards while operating DESMA rotary injection systems, acquiring certified expertise in cementing techniques and navigating global trade dynamics—laying the foundation for a future built on precision, partnership, and relentless quality.
In 2010, we launched HORUN, transforming from an import & export trader into an integrated design-to-delivery safety footwear innovator. Our vertically controlled ecosystem—combining owned factories with rigorously vetted partner facilities—ensures end-to-end excellence.
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WORKERS SAFELY EQUIPPED
STRATEGIC
COMPETITIVE DIFFERENTIATORS
Every pair reflects our core pillars:
Heritage-Driven Craftsmanship: Leveraging 30+ years of PU injection, cementing process, goodyear welt construction and vulcanization shoe expertise
Uncompromising Quality: ISO-backed audits by in-house footwear design veterans
Agile Global Reach: Delivering protection to 15+ countries via port hubs in Qingdao, Ningbo & Tianjin.
CRAFT INTEGRITY
A JOURNEY FORGED IN RICHNESS
At the heart of our practice lies an unwavering commitment to the artisan’s patience. Developing a single safety shoe design demands weeks to months of meticulous refinement – an investment not merely of resources, but of relentless dedication to perfection.
Why Comfort Isn’t Compromised
While aesthetics showcase color and form, true comfort emerges from the unseen:
· The Anatomy of an Outsole：multi-density cushioning layers, and anti-torsion shanks
· Invisible Engineering: Breathable linings, ergonomic arch supports, and dynamic flex grooves
Timeless Ethos Over Transient Trends
Colors fade. Styles evolve. But the integrity of craft remains our bedrock.
We stand shoulder-to-shoulder with workers, embedding empathy into every stitch:
· Pre-Production Transparency: Mandatory open-dialogue sessions clarifying technical specs
· Zero-Tolerance Execution: Factory partners implement meticulously mapped specifications – no mid-production "improvisations"
The Guardian Pledge
Quality Control isn’t a checkpoint – it’s our cultural bloodstream:
· Daily Floor Audits: 12-point defect prevention protocols
· Precision-Over-Speed: Rejecting "minor flaw" allowances that seed corner-cutting
· Cultural Artifacts: We deliver not just footwear, but safety legacies – products that speak the language of protection.
KEY MILESTONE
WITNESSING OUR GROWTH ALL ALONG
We invite you to forge ahead with us – where partnership fuels progress, and shared journeys yield greater mastery.
1998
1998
Founding & Early Years
Sunray established the pioneering enterprise Higher In Nice, igniting a transformation from trading to creating.
2010
2010
Brand Transformation
The HORUN brand was born – transitioning from importer to innovator with proprietary designs and prototypes.
2020
2020
Capacity Engineered for Demand
Invested in manufacturing facilities and executed long-term supply agreements with multiple factories to scale production capacity: 3 million pairs per year.
2024
2024
Fruitful Results
Up to 2024, over 20 million pairs have been exported across continents. 30+ design patents anchors design and technical leadership.
2025
2025
Where Rigor Meets Renown
With 200+ international safety footwear certifications, we uphold 15 years of flawless quality compliance — defining uncompromising standards.
